Middle East, April 10, 2017: The Middle East Film and Comic Con powered by Rani for 2017 drew to a
close after welcoming enthusiasts, fans and cosplayers who all came out in full force to catch their
favourite stars and experience the best of the festival from 6 th to 8 th April at the Dubai World Trade
Centre (DWTC). The date for the next edition is set for 5 th to 7 th April 2018 leaving fans with plenty to
look forward to. The organizers have also announced a partnership with the Dubai Film and TV
Commission (DFTC) for the first-ever VIDXB.
Anthony Mackie, Liam Cunningham, Greg Grunberg, Kane, Josh McDermitt and Cas Anvar lent some
major star presence to the event. There were several workshops hosted by professional cosplayers
like Nicole Marie Jean and Linda Le, award-winning film makers such as Faisal Hashmi, and comic
artists. The cosplay competition, which has always garnered overwhelming attention and
participation, witnessed avid Comic Con fans dress up as their favorite characters and winning titles
for ‘Best Play-Station Cosplay’ and ‘Best Manga/Anime Character’. And the addition of the
International Artists Alley featuring over 30 professional artists was a huge hit.
Another highlight of this year’s event was the announcement of an exciting collaboration between the
Dubai Film and TV Commission (DFTC), a member of Dubai Creative Clusters Authority, and Youtube
to launch VIDXB 2017. Produced in association with The Alliance LLC, organisers of MEFCC, VIDXB is
the MENA region’s first annual gathering celebrating the world of online video. Happening from 8 th to
9 th December, it will kickstart an ongoing series of programmes to promote local talent, showcase
emerging technologies and facilitate the development of skills for Dubai’s growing digital media talent
Speaking about this new development Benjamin Caddy, CEO of MEFCC organisers, The Alliance LLC,
said, “We have been really successful with hosting the MEFCC over the last six years and we have
always looked at the event as not just a platform to showcase big international names but also as an
outlet to support the development of regional talent. I’d like to believe that we will be able to
replicate this success with our collaboration with VIDXB and give dynamic, new media content
creators in the region an organic platform to share knowledge and find opportunities to grow further
in this industry.”
The target audience of VIDXB is everyone who has embraced digital platforms to create, consume and
share content. The spectrum of interests covered will be extensive and range from lifestyle and
beauty to gaming, technology and sports. Knowledge will be shared through hands-on, fun activations
and interactive workshops and panels with top creators.
For more information, visit http://www.mefcc.com.